Porto celebrated the 10th anniversary of its city brand on September 29th with a spectacular drone and light show at the Jardins do Palácio de Cristal, starting at 9:30 p.m. The event marks a decade of innovation and success in city branding, positioning Porto as a leader and inspiration for similar projects globally.

Last Sunday, the city of Porto marked the 10th anniversary of its iconic city brand, "Porto.", with a groundbreaking light and drone show in one of the city's most emblematic locations, the Jardins do Palácio de Cristal. This celebration, which was free to the public, aimed to honor the brand’s longevity and reputation, positioning Porto as a model of city branding in Portugal and beyond.

It was on September 29, 2014, that the municipality of Porto introduced its first graphic city brand, "Porto.", a modern and dynamic approach to city communication. Over the past decade, the brand has earned numerous accolades and has served as an inspiration for similar projects in other cities, setting a benchmark for urban branding strategies.

To celebrate this milestone, the city prepared a never-before-seen event, where the lush gardens of Palácio de Cristal were transformed into the stage for a spectacular light and drone show. This unique display, the first of its kind in Porto, was a visual treat that showcased the innovation and creativity that have defined the brand's success.

The city of Porto, often referred to as Invicta, has long been recognized for its rich cultural heritage, but in recent years, its brand has become a symbol of modernity and forward-thinking urban development. The event aimed not only to celebrate the past decade but also to project the city's future ambitions, maintaining its position as a leader in city branding and communication.